sales training blog - startup sales mentor

Forget your politics for just a moment and think about messaging. I am buried in obligations for my three fantastic clients but had to step in for a moment and say that this message from the DNC is a sales pitch like no other. It is positive, inspiring, TRANSFERS EMOTION, FEELS SINCERE, and challenges the status quo.

Ask not what a sales training teaches you if not these things. I am going to ask Barack and Bill to join me in teaching people how to deliver emotionally inspired messages taht educate and evangelize.

So my last sales message, sales preach, sales training, whatever you want to call it. My last delivery on the typical sales trainer and their myriad of suggestions on how to illicit information while sharing little. My diatribe on how you need to deliver especially when evangelizing the new, now must be tempered. The hand of discipline that thrusts down with vigor is called PREPARATION!

If you want to explain the value of what you offer, then invest as much time in crafting that message as you do in finding people to share it with. This will be a short post, and one that is right to the point. Why? I have read and reread this post aloud. To my daughter in an effort to make her chuckle. To myself in an effort to edit and heighten the message. If you are not getting the message at this point, then no love lost, but move on, I do not think you are ready to be my customer.

Wouldn’t it be nifty if you could send an e-mail, and the moment it was opened get notified? Wouldn’t it be even better if you could see exactly what link the prospect clicked, and from there what pages they reviewed and for how long?

Well, guess what, there is a product called Sales Genius does all of this and more. Not only that, it has been around for over 2 YEARS! If you and your teams are not using it, you have lost your mind! People that use this tool have an inside advantage regarding what leads and prospects are really ready to discuss what you are offering. More, you have intel of whaat they are looking at and can use that to your advantage. Talk about doing your homework, the studying part is done for you.

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